New Delhi: Honda Siel Cars India Ltd launched its much-awaited small car, the Honda Brio in the Indian market. Honda Brio is being manufactured at HSCI’s facility in Greater Noida, U.P. with localisation level of more than 80%. The localisation level is expected to reach 90 percent soon.
With a starting price of Rs 3.95 lakh (ex-showroom Delhi), Brio is Honda’s cheapest offering and is being launched in the middle of a trying period for the Japanese carmaker.
“We have been able to launch the Brio at a competitive price due to our concerted efforts to control costs, maximize production efficiencies and minimize impact of currency fluctuations. And we have achieved this through pure localization – localization of critical components, using local suppliers, local materials, local machines and dies, by localized drawings and our Indian associates,” said Takashi Nagai, President and CEO, Honda Siel Cars India Ltd.
Honda’s export turnover for components from India stands at Rs 112 crore rupees for the current fiscal year. The company has already begun exporting Brio components to Thailand from its Rajasthan factory.
Honda says that the Brio has been designed for India and Indian consumers. Indian engineers were involved for the first time in developing a Honda car. They assisted in designing and developing many parts according to Indian preferences
The Brio has a four cylinder 1.2-litre i-VTEC engine that delivers maximum output of 88 PS @ 6000 rpm and Torque of 109 Nm (11.2 kg-m) @ 4600 rpm, while giving a fuel economy of 18.4 km/l, as per test data.
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